Dasara: All set for a business boost
There is a Marathi saying “Dasara san motta nahi anandala
totta” [Dasara is a great festival and so are the enjoyments
around it]. Considering the changed buying habits and attitude
of Indians is forcing to change this saying to “Dasara san
motta nahi kharedies totta” [Dasara is a great festival and so
is the business boost around it].
India is a country with the fame of being non secular and the
diversified religious faiths, festivals and celebrations are
making her the land of festivals. There are very strong
traditions for religious celebrations and festivals are deeply
rooted in the Indian culture and life style.
Traditionally Dasara, Dushehara or Dashehara is a festival of
Hindus but the recent market trends have turn this into
festival of Indians. According to mythology there are various
reasons for this celebration one of these is, there was an
evil spirit namely “Mahishasur” who was troubling all the
people. The life was full of fear and troubles hence all the
people decided to perform “Ghat Yagya” and worship Goddess
Durga for rescue. The Yagya and worship went on for nine
days[Navratari] and on each day Goddess was appearing in
different forms, Aadishakati, Brihamcharani, Chandraghanta,
Shailputari, Maha Gouri, Skandmata, Kaatiyani, Kaalratari and
Kushmaand, in which form she killed Mahishasur on the tenth
day and since than this day is celebrated as Dasara. Another
reason says that on this day Lord Rama has killed Ravana
during the Lanka war hence the day is celebrated as the mark
of victory of Good over the bad.
The time has changed and days of living in same house for
whole life, using the same car, two wheeler, refrigerator,
washing machine or television set are the acts of the past.
Modern housewives are showing more attitudes towards buying
computers and electronic home appliances, even the
computerized cooking systems are on the higher sides of buying
priority list of middle class Indian families. Companies are
launching new models of vehicles and home appliances every six
months and finance option is increasing the buying capacities
of middle class to infinity hence Dasara had taken shape of
occasion for a great business boost. All most all the
companies also come with special sales promotion schemes and
offers.
At Kolhapur all is set for the first business boost of the
year. According to owners of Aakash Electronics, Dasara
is the occasion of sale equal to almost 25% of gross annual
sale, where as proprietor of Pooja Builders says that
now people are more interested to mark this day with either
booking or taking possession of flat. In the views of
Mr.Ashish of Mahalaxmi Apparels, Kolhapurkars are being
attracted towards the ready to wear branded cloth and buying
heavily for the festivals. The trend of looking for branded
cloths is extended even to inner wears and cosmetics; the
point is supported by the owner of “Sona Boutique” who
are coming up with “Green Room” the first exclusive
store for the products of Maxwell Industries Ltd.
Girish Customs, Crossland, My TVS, S.M. Ghatage, Unique
Automobiles, Auto India, Sai Service, Heda Enterprise, Regal
Electronics, Shree Ganesh Distributors [Dish TV] are
offering various schemes to attract the buyers for the brands
they sale. Be ready to part of this great celebration and
business bonanza.
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Happy
Dasara To All
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